The Marketing PodCAST

Building trust through digital marketing - a conversation with Jason Riseborough

December 08, 2020 The Marketing Pod
The Marketing PodCAST
Building trust through digital marketing - a conversation with Jason Riseborough
Chapters
The Marketing PodCAST
Building trust through digital marketing - a conversation with Jason Riseborough
Dec 08, 2020
The Marketing Pod

The events of 2020 have renewed focus on the power of digital marketing, and have also crystalised the need for brands to build stronger, more enduring relationships with their customers; relationships built on trust. In this episode, Pod founders Jodie and Jen talk to marketing and communications specialist Jason Riseborough about the changes he thinks are ahead in digital marketing, about trust and how recent digital trends might have eroded it and, more importantly, about the things B2B brands can be doing right now to restore it. 

About Jason Riseborough: Jason is a professional marketer with over 20 years experience, specialising in digital and online marketing across both B2B and B2C. He’s gained that experience heading up digital marketing teams at Capita, Arup Warner Leisure and E.On. Find him at: https://www.linkedin.com/in/jasonriseborough/

Show Notes

The events of 2020 have renewed focus on the power of digital marketing, and have also crystalised the need for brands to build stronger, more enduring relationships with their customers; relationships built on trust. In this episode, Pod founders Jodie and Jen talk to marketing and communications specialist Jason Riseborough about the changes he thinks are ahead in digital marketing, about trust and how recent digital trends might have eroded it and, more importantly, about the things B2B brands can be doing right now to restore it. 

About Jason Riseborough: Jason is a professional marketer with over 20 years experience, specialising in digital and online marketing across both B2B and B2C. He’s gained that experience heading up digital marketing teams at Capita, Arup Warner Leisure and E.On. Find him at: https://www.linkedin.com/in/jasonriseborough/